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social media engagement

Every organization needs a social media "newsroom" and our expertise in journalism knows how to create authentic, sharable content that elevates your brand. We have decades of experience in designing editorial calendars, building social media assets of all kinds and engaging loyalists and newcomers. We will audit your social media channels, develop a social strategy to immediately address your social media gaps, share our best practices of when, what and how frequently to post, and measure your social media success. Here's one example of a social media campaign we launched for The Tour podcast.


Viral Videos 

Social Media Engagement

The Tour Podcast

Jerry Douglas

Our very first interview for The Tour podcast was with 14-time Grammy winner Jerry Douglas. We met in Washington Square Park, a location that's special to Jerry. He recalled his first visit to NYC where they put him up in the Chelsea- "a junkie hotel." Not only did Jerry bring memorable stories but he had his famous dobro which he pulled out and performed in front of surprised park-goers.

David Bromberg

What a thrill to interview David Bromberg for The Tour podcast in The Barn at Levon Helm Studios in Woodstock. But perhaps an even greater thrill was the surprise appearances during the gig by Larry Campbell and Jay Unger.

The Wood Brothers

There's nothing so athletic as seeing Chris Wood of The Wood Brothers dancing on stage. After we interviewed him for The Tour podcast, we came across this delightful photo on Instagram, re-posted it with great engagement, and cross-promoted the podcast episode with Chris.



 "Snackable" 1-Minute Content